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Alex——這個(gè)來(lái)自意大利的老外在石材行業(yè)耕耘了25年，大理石市場(chǎng)是他的“主戰(zhàn)場(chǎng)”。在作為意大利石材供應(yīng)商的同時(shí)，ALEX的另一個(gè)身份是大理石及石材項(xiàng)目的高級(jí)顧問(wèn)。

Mr. Alex an Italian professional in marble and stone business more than 25 years , Due to his long experience in stone sector he involved before for many years not only stone supplier but also as consultant and supervisor for marble and stone projects.

2016年｜石博會(huì)

對(duì)Alex來(lái)說(shuō)，去年的11月有點(diǎn)不尋常。

2016年11月是ALEX第一次參加水頭國(guó)際石材展，他回憶起了自己第一次參展時(shí)的場(chǎng)景。或許，夾雜于產(chǎn)業(yè)間不同的文化交流才是展會(huì)最大的魅力所在吧！

1.第一次參加石博會(huì)是什么時(shí)候？參展還是參觀？印象如何？

Q1：For you, when is the first time to attend the stone fair in ShuiTou? Can you give a simply description? And what’s your impression to the stone fair?

Alex：第一次參加石博會(huì)是在2016年。主辦方給參展商只有一周的布展時(shí)間，當(dāng)時(shí)我發(fā)現(xiàn)在展會(huì)的前一天還有許多參展商沒(méi)能順利完成布展，甚至有的在開(kāi)展第一天早晨還在布展。所以，希望在2017年的石材展上，主辦方能給參展商多一點(diǎn)布展時(shí)間。

A: The first time was last year 2016.

The stone fair management give the very short time to prepare our booth only one week before the opening date of the stone fair also I found some booth not finished yet and still preparing their booths during the first day of the opening the exhibition on the 08/11/2016 , so better to give the exhibitors more time to build their booths.

2.今年是要參展還是參觀？主要關(guān)注哪些方面？

Q2：Tell us your planning about the stone fair which is going to be held on 8/November/2017;And what’s your main focus?

Alex：我發(fā)現(xiàn)在2016年的石材展，主辦方對(duì)展會(huì)的廣告投入相當(dāng)有限。我在廈門(mén)及水頭都很少看到相關(guān)的廣告推介。希望今年主辦方能夠就水頭石材展應(yīng)該廣而告之，讓水頭內(nèi)外的人都能夠了解到這個(gè)展會(huì)的重要性，并前來(lái)光顧。

A：I found the last stone fair on 2016 , very little advertising in Xiamen city also in Shuitou , so must be more advertising in Xiamen city to let the people have more idea about the stone fair and to let many people to visit and make this stone fair more important in and outside Shuitou .

3.對(duì)未來(lái)石博會(huì)有什么期待？

Q3: What’s your hope to the stone fair in the future?

Alex：如果可以的話，希望主辦方盡可能多地通過(guò)各種出版物、多媒體廣告向全球展示：水頭是中國(guó)的大理石、花崗巖及其他石材供產(chǎn)銷(xiāo)中心；同時(shí)廈門(mén)港也是全球最大的石材進(jìn)出口港。

在展會(huì)期間，我沒(méi)有看見(jiàn)有餐廳提供歐洲風(fēng)格的食物、點(diǎn)心或飲品，都是清一色的中國(guó)食物。

為了更好地服務(wù)越來(lái)越多的國(guó)外客商前來(lái)，建議在展廳內(nèi)部建一個(gè)歐洲風(fēng)格的餐吧，提供一些他們喜愛(ài)的飲食或者茶點(diǎn)。這個(gè)舉動(dòng)看似微小，實(shí)則非常重要。

A：1、if possible, to let more publication and advertising in all Chinese contacts all over the world to be international stone exhibition due to Shuitou is the heart of the stone in chinamore than other provinces for the huge productions of marble ,granite form domestic and abroad projects due the Xiamen port No 1 in exporting stone all over world.

2、I never see a nice BAR to offer a European style of food or snak or other drinks only Chinese standard food so better to build a fantastic European style BAR inside the Shuitou stone fair because many foreigners visit this exhibition every year to let them find what they like , it is simple point but very important .

4.如何看待上半年的石材市場(chǎng)？

Q4: Judging from the first half year in 2017, What do you think about the stone industry? It goes better or not?

Alex：坦白說(shuō)，現(xiàn)在中國(guó)的市場(chǎng)還是以產(chǎn)品低價(jià)為第一要素，其次才是質(zhì)量。欣喜的是現(xiàn)在越來(lái)越多采購(gòu)商或買(mǎi)家更注重于產(chǎn)品的質(zhì)量，而非一味追求便宜的價(jià)格。高端的品質(zhì)可能會(huì)影響一些需求，有時(shí)為了尋找合適質(zhì)量而會(huì)致使項(xiàng)目工期延誤；因此優(yōu)良的品質(zhì)是工期的保障。所以現(xiàn)在有許多項(xiàng)目及工程一開(kāi)始就要求使用歐洲或美國(guó)市場(chǎng)的品質(zhì)標(biāo)準(zhǔn)，換個(gè)角度來(lái)看，這點(diǎn)非常好。

A：To say the truth before the Chinese market keeps attention about only on the cheap prices

in the first point then the quality as second point , for this matter now many purchasers and buyers now are looking for quality more than the price , so the demand now less than before due to sometimes there is not the suitable qualities for projects so will be delay until find the right quality , in the other hand it is a good point that the market looking for quality now to match the same European and USA market quality level.

5.對(duì)下半年的石材行業(yè)有什么展望？

Q5: What’s your hope to the latter half of the year?

Alex：意大利的大理石市場(chǎng)之所以一如既往的穩(wěn)定主要?dú)w功于他的礦山管理政策。

意大利礦主保護(hù)他們的產(chǎn)品質(zhì)量及生產(chǎn)數(shù)量，同時(shí)，我們?cè)诖硪恍┮獯罄罄硎耐瑫r(shí)也積極參加產(chǎn)品的價(jià)格保護(hù)，而非通過(guò)低價(jià)競(jìng)爭(zhēng)來(lái)破壞整個(gè)市場(chǎng)體系。礦主和經(jīng)銷(xiāo)商在數(shù)量及價(jià)格上互相保護(hù)，才能保證彼些的長(zhǎng)遠(yuǎn)利益。只有這樣，才可以避免如土耳其、伊朗及其他市場(chǎng)那樣無(wú)序競(jìng)爭(zhēng)，導(dǎo)致大家都沒(méi)有利潤(rùn)，市場(chǎng)消亡。

A：For the Italian marble the market goes well and stable because of the Italian quarries Management policy , the quarry owners in Italy protect their quality and quantity also as we are agent for some Italian marble , so we protect the quarries by provide the same price for our materials not to destroy the Italian marble by selling in cheap and cheap prices .so we protect the quarry and in the same time the quarry protect us to let the Italian marble still live for long term and not to die in short time like the Turkish and Iran and other marble .

6.簡(jiǎn)單介紹一下你的公司

Q6：give a simply description of your company.

Alex：FRAAL意大利大理石具有25年的石材行業(yè)經(jīng)驗(yàn)，享譽(yù)全球。我們具有堅(jiān)強(qiáng)的背景及豐富的意大利大理石經(jīng)驗(yàn)，主要經(jīng)營(yíng)的品種有：卡拉拉白、卡拉卡塔金、瑪莎拉蒂灰、卡拉卡塔紫、卡拉卡塔阿瑪尼、大紅白、魚(yú)肚白及意大利砂巖。長(zhǎng)期以來(lái)，我們與意大利礦主良好的合作共贏關(guān)系，確保了我們所提供的產(chǎn)品質(zhì)量。

多年的大理石從業(yè)經(jīng)驗(yàn)，讓我們深深感受到了石材行業(yè)不僅僅是為了簡(jiǎn)單的買(mǎi)、賣(mài)、利潤(rùn)，我們從中感受更深的是一種文化及藝術(shù)的交流。

具有文化訴求及藝術(shù)要求的項(xiàng)目，首先所考慮的不應(yīng)該是利潤(rùn)，而是如何用正確的方式來(lái)完成一個(gè)完美的項(xiàng)目，必須確保項(xiàng)目完成后，參與項(xiàng)目的每個(gè)人---項(xiàng)目方、設(shè)計(jì)師、作業(yè)人員、生產(chǎn)商（如FRAAL公司）都滿意。

FRAAL不僅僅提供高端上檔次的產(chǎn)品，我們還會(huì)給采購(gòu)商，建筑師，設(shè)計(jì)師正確的產(chǎn)品信息及中肯的建議及參考的案例，以避免錯(cuò)誤及工程返工。認(rèn)真工作，好好學(xué)習(xí)研究。豐富的產(chǎn)品信息和詳盡的問(wèn)題分析是優(yōu)質(zhì)項(xiàng)目成功的保障。當(dāng)然，完美、成功的工程項(xiàng)目，可能利潤(rùn)會(huì)比較低，但會(huì)換來(lái)公司的好名聲；良好的公司聲譽(yù)是公司項(xiàng)目源源不斷的源泉。

A: FRAAL Italian marble have an experience in stone business more than 25 years in Italy and

around the world , we have a great background and knowledge about the Italian white marble

from Carrara area ( Carrara City) like Carrara White , Calacatta Gold , Maserati Grey ,Calacatta Violett , Calacatta Armani , Arabescato ,and Italian sandstone so we deal with the material which we can control the quarry .Due to these long experience (25 years)for us the Marble and the stone business not only buying and selling to get profit but it is a great CULTURE and ART , so some body when have a culture and art in his job never looking for the profit in the first stage , but the main focus how to do the join the right way and how to working hard to make perfect projects with great result and let everybody satisfy , the project owner , the designer ,the workers and in the end the name of the producer company like FRAAL will be in the top because sometimes we also give the buyers and the architects and designers the right and perfect information about the materials we used in the projects to avoid any mistakes or problems after the installation, so working hard ,full information ,study well and analyze all problems before will give in the end ,nice ,beautiful , perfect stone projects even with less profit but the name is more important than money .the money goes up and down but if the name goes down too hard to let the people trust or believe in you again .

來(lái)源：海絲智造